UniCredit is proud sponsor of the UEFA Champions League as the Official Bank. One of the leading European financial institutions meets the most popular and prestigious European football organisation. They do not meet to compete, but to achieve common goals together.
The two parties have joined forces to enhance their visibility as brands across Europe, and especially in Central and East European countries.
"UniCredit is a major European banking group, and certainly the biggest one in Central and Eastern Europe. The UEFA Champions League sponsorship gives us a fantastic platform to increase our brand awareness all across the board." (Paolo Fiorentino, COO of UniCredit)
"UniCredit is a leading bank in Europe and their presence and strength in Europe, particularly in Eastern Europe, will help further establish the UEFA Champions League brand in these markets"
(David Taylor, CEO, UEFA Event S.A.)
The sponsorship goes beyond the business events. Acting as a leading European bank with strong local roots in 17 countries, UniCredit is conducting a series of initiatives benefiting local communities.